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Case Study

Logo & Identity design - Cupcake

Logo Design - Process

Before you can introduce your products and services, audiences need to know who you are and what you stand for

cupcake sketching book

A logo design isn't just about a product or a town it has to speaks volumes about a company and its products or a cities and its vibrancy. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention of the viewer. The logo must be understood immediately, even by a child. It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understanding the clients business.

drawing of the client

This Logo while designing it would have to represent the owner of the cupcake buisness. Jennifer came to me with a simple drawing and a title for her company but was in need of me to translat it to something more really.

cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept
cupcake logo concept

While Jennifer the owner of delish cupcakes gave me an idea of what she wanted she didn't have any preconcepts as to what colors or type should be used, as she said "I need a logo that is good looking and can be understood by everyone" I tried to do some research as to what had been done and at the same time find ideas that could work for my clients needs. After a first inital couple of drawings and ideas gathered, I started to refine the concept and submit to her some colors and concepts. She had a couple of colors she wanted to see and while working on the base format. There was also the consideration for what the logo would be used for and what format she would be using them on.

It was important to consider where the logo would appear and how it would be printed or used from signage to packaging and marketing collateral, it was important that the logo design and brand development were consistent.

Final logo for the delish cup cakes
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