Before you can introduce your products and services, audiences need to know who you are and what you stand for
A logo design isn't just about a product or a town it has to speaks volumes about a company and its products or a cities and its vibrancy. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention of the viewer. The logo must be understood immediately, even by a child. It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understanding the clients business.
While rebranding the main concept was to go back to the 1920's style. When working on developing this rebranding logo, I suppled tony with visuals and mockups to help him make informed decisions about where he wanted to go with the design project. From designing business cards through to a fully mobile and device responsive website of the re-branding project.
It was important to consider where the logo would appear and how it would be printed or used from signage to packaging and marketing collateral, it was important that the logo design and brand development were consistent.